What was the most helpful advice you received for marketing your self-published book?

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As a self-published author your road to success is square on your own shoulders. You can just create your work, sit back, and hope for the best or become active and create your own success.Here are some points to help you become successful with the marketing part of your project (but not all the information you will need).

Here are some points to help you become successful with the marketing part of your project (but not all the information you will need).

  1. Look the part. Yes, it is nice and comfortable to wear your favourite pair of ripped jeans and that ratty old t-shirt, but you need to portray professionalism, especially when you are starting out. All the pictures of you should be of a groomed person wearing good clothes. This helps build your author platform and make you appear as a professional.
  2. Targeted advertising. Who will read your book? If it is for adults, do targeted advertising on Facebook, if teens, then Tumbler, geeks love Google+. You have the ability to target your readers through these platforms. Take advantage of them.3 – Get off the couch. You need to be active in selling your book. Take copies with you everywhere you go, but do not give them away. If people ask for a copy you can discount it, but make sure it is not more than 40% off. When they ask you why, tell them that is what the
  3. 3 – Get off the couch. You need to be active in selling your book. Take copies with you everywhere you go, but do not give them away. If people ask for a copy you can discount it, but make sure it is not more than 40% off. When they ask you why, tell them that is what the book stores buy them at, and even if you like them, you would never ask them to spend hours doing something for you without compensating them. The small price they pay for your work is easily recouped by the hours of entertainment it will give them. Just think how expensive a movie is in the theater and how inexpensive your work costs.4 – Get your name out there. If people don’t know who you are they will not buy your work. Being out there helps bring attention. See if there are local cable shows looking for people to interview. This will put your work in their face for a few minutes while you talk to the host and become an impressive person (remember point 1). See if you can be interviewed by magazines (free online ones and such), they may even run an ad for you when that happens pointing people where to buy your work.
  4. Get your name out there. If people don’t know who you are they will not buy your work. Being out there helps bring attention. See if there are local cable shows looking for people to interview. This will put your work in their face for a few minutes while you talk to the host and become an impressive person (remember point 1). See if you can be interviewed by magazines (free online ones and such), they may even run an ad for you when that happens pointing people where to buy your work.5 – Have a proper website. Some authors I know have a WordPress website, that is a mistake. Get your own domain and build your platform from there. Nothing says fly by night as a free
  5. Have a proper website. Some authors I know have a WordPress website, that is a mistake. Get your own domain and build your platform from there. Nothing says fly by night as a free webpage that looks like a child created it.

These are 5 basic points to build on. There are many, but they are the important ones.

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